Home   News   Softrol Hires for Growth and Expansion in 2016

Softrol hires VP of Operations and reorganizes their sales team to better serve key markets. Acworth, GA, April 1, 2016– Softrol would like to announce that Helmut Harfmann has accepted the position of Vice President of Operations. Helmut has been involved in operations management in various companies serving the Textile manufacturing and Textile Rental Market for forty years. Helmut most recently served as the Vice President – Manufacturing and the Vice President – Service for Jensen Group in his sixteen year career with them. Helmut also has prior experience as an operations executive with Lavatec and G. A. Braun.

“Helmut brings with him a wealth of operations management experience that will help strengthen our ability to service our core marketplace and customers, as well as position us for continued growth.” – Brent Keith, President/Owner In addition, Softrol’s sales team has reorganized with Andre Blanc (Sales Director) overseeing major national/corporate accounts and Matt Lewis (Sales Manager) managing our growing independent market.

Andre has over 30 years in the domestic and international laundry and hospitality sectors having spent most of the time with Ecolab. Matt is active with NALM, GA ALM, IAHTM, CSC and ITRA and has been a participant in TRSA’s “Emerging Leaders Roundtable”. Jon Kim has also been recently promoted with expanded duties and added marketing responsibilities as Softrol’s Business Development Associate.

“We have continued to grow our marketplace, and, even after 29 years, Softrol continues to expand its product offerings always with the goal of providing a better bottom line for our customers.” – Chad Keith, CEO/Owner

If you would like more information about this topic, please contact Jon Kim at 888-763-8765 x115 or email at jkim@softrol.com.